Classical Usage: You know that funny feeling when you think you know someone, but you just can’t place their face? Nick had that for a bit when he met Jordan Baker in Chapter 1. “I knew now why her face was familiar – its pleasing contemptuous expression had looked out at me from many rotogravure pictures of the sporting life at Asheville and Hot Springs and Palm Beach.”
Classically Mad Usage: I’ve been using this word for years, decades even. And although as I’ve happily lingered over Bing’s melodic cadence, I’ve never once given pause to consider the word’s meaning. It’s going through your head now, right?
In your Easter bonnet, with all the frills upon it . . .
On the avenue, fifth avenue, the photographers will snap us,
And you’ll find that you’re in the rotogravure.